Regional Sales Managers at Frutta Juice and Services Ltd
Frutta Foods and Services Nigeria Ltd. · Apapa, Lagos, Nigeria
- Work style
- Onsite
- Employment
- Full Time
- Location
- Apapa, Lagos, Nigeria
- Published
- 2023-09-06
- Source checked
- 2026-10-28
- Listing source
- SmartRecruiters Posting API
About this role
Company Description Africa's Favourite Fruit Juice & Beverage Company. Established in 2003, Frutta has stayed committed to delivering a variety of the best quality fruit juices and beverages for the Nigerian and West Africa market. Our operational processes conform to international and Nigeria standards to exceed our consumers’ expectations. We use the finest raw material from around the globe to blend our juices and drinks using the most advanced safe technologies under hygienic conditions. We are recruiting business transformers and growth agents to fill the position below: Job Title: Regional Sales Managers Job Type: Full-Time Location: Lagos and South-East/South-South Reporting to: National Sales Director Job Scope A key contributor to the business transformation and success of the business strategic sales plan with an effective regional sales force; demonstrating industry leadership in driving and achieving revenue, coverage, distribution, pricing, market share and brand building expectations. Job Description Responsible for executing sales and marketing strategies, and effectively managing the Regional Sales Team to achieve set goals. Manage existing distributors and wholesalers, and recruit more to cover all the white spaces to ensure distribution of Frutta’s brands across the Region. Train, coach, manage and supervise Regional Sales Team to achieve monthly sales and revenue targets. Effectively execute and implement "Route-to-Market" strategy across the region to effectively distribute Frutta’s brands and win in all retail outlets. Achieve retail coverage expectations by channel by location. Execute all Channel promotional activities to win disproportionately in the region. Effectively manage the regional sales team to keep them motivated, inspired and committed on the job. Provide detailed monthly sales report by brand/SKU/Customer to the National Sales Manager. Execute all national initiatives and guidelines in a timely and excellent manner. Effectively manage customers to drive customer satisfaction. Build and motivate a high performing team. Spend 70% of time focusing on retail outlets in the market to train, develop and support the sales team to win disproportionately in the region. Provide monthly demand forecast by SKU by brand by customer. Track and share competitor market activities in a timely manner. Qualifications Bachelor's Degree in Marketing, Business Administration or a relevant field. Master’s Degree will be an added advantage. Experiences (What experience brings success to this role): A minimum of 10 years’ FMCG sales experience with at least 5 years in Regional Sales Leadership role. Experience in Juice and Beverages products is highly relevant. A track record of delivering results in a Sales role that focused on building capability, business transformation and growth. Successful track record in managing high-performance sales and Marketing teams within a region and result oriented. Has people management experience. Demonstrated ability to coach and develop teams. Knowledge (What does the person need to know): In-depth knowledge of Region and Nigeria markets for Juice and Beverages Product. Knowledge of Business strategy development, Distributor Management, Regional Operations, Retail, Open Market, Key Accounts, etc. Demand forecastin and business development. Good knowledge of channel structure and opportunities. Additional Information Technical / Behavioural Competence: Product and Industry knowledge Competitor insights Strategic Thinker Analytical Skills Resilient Business Transformation and Change Advocate Leadership Skills Commercial Acumen Customer Management Negotiation Skills Selling skills Channel Strategy Exceptional Presentation & Communication Skills Excellent interpersonal skills An understanding of evolving business needs. Revenue Growth Coach, lead, motivates and inspires subordinates to achieve results. Lead by example.
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