Digital Performance Marketing Supervisor
GENKO BULGARIA LTD · Sofia, Sofia City Province, Bulgaria
- Company
- GENKO BULGARIA LTD
- Work style
- Onsite
- Employment
- Full Time
- Location
- Sofia, Sofia City Province, Bulgaria
- Published
- 2022-02-03
- Source checked
- 2026-09-09
- Listing source
- SmartRecruiters Posting API
About this role
Описание на работното място The position reports to Regional E-Commerce Digital Marketing Manager who is located in Athens-Greece: Main tasks and responsibilities: • Builds AdWords and Social Campaigns ( Facebook, Instagram ) from scratch based on goals • Sets up remarketing lists & guidance for correct implementation of tracking tags • Performs keyword research and optimization to increase account’s performance • Is responsible for day-to-day management and execution of all paid media accounts including bidding, optimization, testing, inquiries & requests, seasonal adjustments, and roll-out of new campaigns and promotions in order to achieve agreed KPIs • Designs, implements and reports Search Engine Optimizations plan • Develops reports by aggregating and analyzing information from web analytics tools such as Google Analytics and Google Data Studio and prepare analysis to demonstrate effective return on advertising spend (ROAS) and proposes optimization actions • Takes initiatives to use consumer and commercial insights for growth opportunities in paid channels • Sets up & implements email marketing campaigns & automation tools • Liaises with Marketing teams to generate new performance concepts in growing platforms • Safeguards being on top of latest trends in the digital marketing industry Квалификации Professional knowledge, skills and competencies: · 3+ years of experience in retail & Digital Performance Marketing · Knowledge and hands-on experience on SEO, Google AdWords, Google Analytics, Facebook Advertising & Retargeting · Bachelor’s degree preferably in Engineering, Mathematics or Marketing · Established sense of duty and ownership · Excellent Communication and presentation skills · Analytical thinking and capability to understand business requirements · Ability to translate business indicators into actionable strategies · Project management experience · Proficiency in Excel & PowerPoint · Native Bulgarian & fluent English Would be considered as an asset: · Basic HTML or any other programming language · Knowledge in Google Tag Manager Допълнителна информация Benefits: • Discounts in ИКЕА 15 % and Intersport 20 % • Food vouchers 60 BGN Family Benefits: • Voucher for a new baby 100 BGN • Voucher for wedding 240 BGN • Voucher for excellent result of the children of our employees 160 BGN • Voucher for new student - child of our employee 320 BGN
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