Head of Growth & Marketing

Jobs for Humanity · Mazraat Yachouaa, Lebanon

Company

Jobs for Humanity

Work style

Onsite

Employment

Full Time

Location

Mazraat Yachouaa, Lebanon

Published

2026-02-11

Source checked

2026-10-28

Listing source

SmartRecruiters Posting API

About this role

Company Description PawPots is a fresh pet food subscription service on a mission to revolutionize pet health in the region. We are a high-growth startup scaling operations across Lebanon and the UAE. We combine veterinary-backed nutrition, technology, and data-driven personalization to build the region’s leading fresh pet food and pet-health platform. Job Description The Mission: Build the Growth Engine We are not looking for a “Brand Manager” to organize events. We are looking for a Head of Growth — a data-driven leader operating at the intersection of Marketing, Product, and Revenue. Your role is to build and scale a growth engine that acquires customers efficiently and maximizes long-term value. You will own performance, challenge acquisition costs, and drive optimization across all growth channels. Key Responsibilities 1. Acquisition Engine Manage performance marketing agencies; audit ad structures, challenge CPAs, and enforce continuous optimization across Meta, Google, and TikTok. Own the full funnel from ad click to checkout; run A/B tests to improve conversion rates. Identify and scale channels beyond paid social, including influencers, SEO, partnerships, and referrals. 2. Brand & Content Strategy Lead creative direction using performance data, not aesthetics. Guide the Creative Team to iterate on formats and messages that convert. Localize brand messaging for two distinct markets: Community-driven Lebanon & Expat, convenience-driven UAE 3. Retention & Lifetime Value Design and optimize lifecycle marketing flows (email/SMS: onboarding, engagement, win-back). Work closely with the Customer Experience team to analyze behavior, reduce churn, and increase LTV. Qualifications Requirements 5+ years of experience in Growth, Performance Marketing, or Digital Marketing. Background in eCommerce, DTC subscription, or SaaS. Strong analytical mindset; comfortable with CAC, LTV, ROAS, and cohort analysis. Hands-on experience with GA4, Meta Ads Manager, and lifecycle tools (Klaviyo/Mailchimp). Proven experience managing creative teams and external agencies. Interest in the pet and animal health space, with motivation to improve pets’ wellbeing at scale. Additional Information Job Description and to Apply: https://www.linkedin.com/jobs/view/4363101519/

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